Position: Sales & Marketing Director (Bilingual: English/Korean Required)

About Us
Amenida Senior Community has been dedicated to providing outstanding care and a fulfilling lifestyle for seniors for over 20 years. We pride ourselves on creating a warm and supportive environment where individuality and well-being are prioritized. Through personalized services and vibrant community activities, we help our residents thrive socially, emotionally, and physically. Our dedicated staff ensures that comfort and dignity are always at the forefront of our services.

Job Overview
Amenida Senior Community is seeking a highly motivated and experienced Sales & Marketing Director to lead the growth of our newly renovated senior living community in Calgary, Alberta. This is a new position created to support the expansion of our community. The main responsibilities include:

Key Responsibilities:

• Develop and execute sales and marketing strategies to achieve 100% occupancy at Amenida.
• Attract prospective residents, conduct tours, and finalize agreements.
• Implement strategies to ensure high resident retention rates.
• Monitor competitor activities and develop proactive response strategies.
• Create and execute annual and quarterly sales, community engagement, and marketing plans.
• Manage inquiries and maintain detailed records (tours, sales calls, contact information, etc.).
• Collaborate with the General Manager to ensure readiness for new residents.
• Build strong relationships within the local community (hospitals, churches, and organizations) to enhance outreach efforts.
• Deliver presentations to professionals and service clubs to drive interest in the community.
• Prepare weekly reports to track progress and share plans with the team.
• Organize marketing materials and resident packages.
• Stay informed about market trends (demographics, lifestyle changes, etc.) and provide feedback.
• Create marketing content and manage social media platforms.

Qualifications

• Fluency in both Korean and English is essential.
• Minimum of 5 years of sales and marketing experience in the senior living or retirement industry.
• Passion for building connections within the local community.
• Experience in direct communication with seniors and their families.
• Strong verbal and written communication skills, including public speaking and group presentations.
• Commitment to high ethical standards, professionalism, and quality service.

Preferred Skills

• At least 1 year of experience in senior care.
• Proven ability to network and build community relationships.

Compensation and Benefits

• Annual Salary: $70,000.00 – $90,000.00 CAD
• Employment Type: Full-time, Permanent
• Benefits:
  • Dental Insurance
  • Extended Health Insurance
  • Flexible Schedule
  • Paid Time Off
  • Tuition Reimbursement

Work Schedule

• Monday to Friday, 8-hour shifts.

Location

• Calgary, Alberta (on-site position).

If interested please contact me directly at ryan.immel@campus-support.ca